Use Targeted Marketing to Increase Your Business

Jessica Sanders
1000 Calls A Day

When I was at Mega Camp, I learned about the importance of targeted marketing and geo-farming. Instead of casting a wide net and getting lost in a sea of competition, you should use targeted marketing to focus on smaller neighborhoods and position yourself as a local expert.

First of all, you need to research the area that you plan to farm. Make sure there is a large number of homes in that geographic area, and then target businesses within that same zip code or neighborhood.

You should also pay attention to the area’s turnover rate. For example, if you are looking at a neighborhood with homes in a first-time buyer’s price range, there will probably be a higher turnover rate than in neighborhoods with larger homes and higher price points.

In other words, first-time buyers may stay in a smaller home for just three to five years before moving up to that second tier of homeownership; families in larger homes probably won’t move again for another 13 to 15 years.

Once you have selected the area you want to market to, you need to become a part of the community. One way to get involved is to reach out to local business owners and build relationships with them. For example, you can ask the local ice cream shop if you can post your newsletter there and offer to hand out coupons for a free cone to increase their business.

Ultimately, targeted marketing is all about making community connections to position yourself as the real estate expert in that area. If geofarming is not currently part of your marketing strategy, you need to change that now.

If you have any questions or are interested in learning more about 1000CAD and how we can help you grow your business, register here, or reach out with any questions. I would be happy to help you!