Using Survey Scripts to Effectively Prospect




In many states, we run into the problem of unlicensed prospectors making solicitation calls. One of the ways we’ve found to work around that is to redefine all of our scripts to give each one of them a version that’s a survey script. There are several states where this is pertinent.


When going into a neighborhood to prospect just listed, just sold, or even absentee homeowners, let the prospects know that you value their time. Using a survey script that allows someone to back out of the call at the beginning of the call not only shows respect for their time, it helps your team build rapport. Showing that you value their time and information also lets prospects know that it’s only going to make your services better as the area expert.


I know Texas, Tennessee, New Hampshire, Alabama, and California have issues with real estate commissions and unlicensed phone calls. All the rules are a little different so you need to check out your real estate commission's website and find out. I can provide some guidance, but not all the specific rules for real estate commissions.

Another thing we’d like you to think about when using a survey script instead of a traditional real estate prospecting script is changing the language you use when actually diving into the call. This is a fact-finding mission, so you’re actually mining for data on how our team can help service the area better, instead of a pushy sales call.

It’s a little bit of a softer pitch, but it works well and we see our call times go up. We’re gathering information and we’re building rapport within your community.