The Benefits of Prospecting to Absentee Homeowners

Today, we’re going to talk about the benefits of prospecting to absentee homeowners.

There are three main reasons why someone is an absentee homeowner.

  1. They bought a property as an investment. They manage tenants, make money, and don’t want to sell.
  2. They inherited the property. They might not know what to do with a relative’s property.
  3. They previously listed, but didn’t sell. They might still be landlords, but acknowledge managing a property is more difficult than they thought.

Those that identify with the last two reasons are motivated to sell. We start with a simple script to introduce ourselves when cold-calling these homeowners. We explain their neighborhood’s market is hot, and we’re looking for homes to sell. It’s upfront and straightforward. If someone isn’t interested, this gives them the opportunity to be honest and you can move on.

When you call these homeowners, you should send some direct mail. Since they don’t live in that home, they’ll pay attention to a letter about it. Additionally, you’ll want to add them to a drip campaign designed for absentee homeowners specifically. Focus on their frustrations as a way to relate. You will find someone fairly quickly if you can hit all those points.

If you have any questions about this topic or more, I’m always available to answer your questions. Give me a call or send me an email! I’d be happy to help.