What Your ISA Needs to Do After Our Job Is Complete

Jessica Sanders
1000 Calls A Day
Our service is meant to nurture your leads, but we can’t do all of the work. Once our job is done, and we’re off the phone, you’re going to need to have systems in place to handle the lead nurturing process. Today we’ll be explaining what your pipeline manager needs to do after we’ve completed our job.

The chart below is where our job ends and your lead follow up manager’s work begins. The new lead will be brought to you by us, but as you can see, there is still plenty of work to be done.

This is the point where you need to take action. We’ve directed this lead to you, and you need to nurture them with your own lead follow-up campaign. The job of your lead follow up manager within The Predictable Revenue Model is to expand and define upon the value proposition, enter necessary notes into your CRM, assign the lead to an agent, and create a scheduled appointment. This way, your dedicated prospector is on the phone following the best leads available.

It’s extremely important that you call your lead within five minutes of receiving the lead, and if they don’t answer, email and text them three times that day. Make sure the email is educational in nature, provides value to the customer, and positions you as an expert in the marketplace. If this person answers and you can get them to set up an appointment, then you’re job is finished for now.

However, if the lead doesn’t answer, you need to call them once in the morning and once in the evening, leave a voicemail, and also text them. Use this same strategy for the next two days.

In days four through 10, call them once per day and leave a voicemail if you get no answer, and email or text them every other day in this time frame.

Once the lead gets into the 10-30 day range, you’ll want to go into more of a nurture mode. Call, text, or email them only once per week.

If you cannot contact the lead after 30 days, then you only need to contact them once per month with a call, voicemail, email, or text message. At this point, you will have gone into nurture mode and you can expect a lead to come back sooner or later.

This is the system that we feel compliments our own in the best possible way. You don’t have to do this, but we highly recommend it. You’ve already come so far with these leads, there’s no sense in allowing them to waltz away from you.

If you have any questions about this, or if you want to know more about the strategies that our VA’s use for campaigns like open houses or FSBO sellers, please don’t hesitate to contact us.

We look forward to hearing from you!

Jessica Sanders
1000 Calls A Day